Privacy Policy for Worn In Fire
At Worn In Fire (accessible at worninfire.com), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. As a gear review platform founded by a former wildland firefighter, we are committed to protecting your personal data while providing honest, real-world reviews of workwear and equipment.
Effective Date: This Privacy Policy is effective as of the date of your access to worninfire.com and will remain in effect except with respect to any changes in its provisions in the future.
Information We Collect
Personal Data
When you visit Worn In Fire at worninfire.com, we may collect certain personally identifiable information that you voluntarily provide to us. This may include:
Name and email address when you subscribe to our newsletter or contact us
Comments and feedback you submit on gear reviews
Account information if you create a user profile on our site
Communication preferences and interests in specific types of workwear or firefighting equipment
Any other information you choose to provide when interacting with Worn In Fire
Automatically Collected Information
When you access worninfire.com, our servers automatically collect certain technical information about your visit, including:
IP address and general geographic location
Browser type and version
Operating system
Pages viewed and time spent on each page
Referring website or source that directed you to Worn In Fire
Date and time of your visit
Device information and screen resolution
Cookies and Tracking Technologies
Worn In Fire uses cookies and similar tracking technologies to enhance your browsing experience on worninfire.com. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our content. We use the following types of cookies:
Essential Cookies: Necessary for the website to function properly and cannot be disabled
Analytics Cookies: Help us understand which gear reviews are most popular and how visitors navigate our site
Preference Cookies: Remember your settings and preferences for future visits
Marketing Cookies: May be used to deliver relevant content about workwear and safety equipment
You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of worninfire.com.
Analytics Services
Worn In Fire may use third-party analytics services such as Google Analytics to collect and analyze information about how visitors use our website. These services use cookies and similar technologies to track user behavior, generate reports on website activity, and help us improve our gear review content. The information collected is typically anonymized and aggregated.
How We Use Your Information
The information collected by Worn In Fire through worninfire.com is used for the following purposes:
To provide, maintain, and improve our gear review content and website functionality
To send you newsletters, updates about new reviews, and information about workwear and firefighting equipment
To respond to your comments, questions, and requests for information
To understand user preferences and tailor content about specific types of gear (boots, gloves, fire-resistant clothing, etc.)
To analyze website traffic and user behavior to improve the Worn In Fire experience
To detect, prevent, and address technical issues or security concerns
To comply with legal obligations and protect our rights
To communicate important notices about changes to our policies or services

Third-Party Sharing and Disclosure
Worn In Fire does not sell, trade, or rent your personal information to third parties. However, we may share your information in the following limited circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in operating worninfire.com, conducting our business, or servicing you. These providers may include:
Web hosting and server management companies
Email marketing platforms for newsletter distribution
Analytics providers to help us understand site usage
Content delivery networks to improve site performance
These service providers are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
Legal Requirements
Worn In Fire may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose information to protect our rights, property, or safety, or that of our users or others.
Business Transfers
In the event that Worn In Fire is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
Affiliate and Partner Links
Our gear reviews on worninfire.com may contain affiliate links to retailers and manufacturers. When you click these links, the third-party site may collect information about your visit. Worn In Fire is not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before making purchases.
Data Retention
Worn In Fire retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:
The length of time you maintain an account or subscription with Worn In Fire
Whether there is a legal obligation to retain the data
Whether retention is advisable in light of our legal position (such as regarding statutes of limitations or litigation)
The nature and sensitivity of the information collected
When we no longer need your personal information, we will securely delete or anonymize it so that it cannot be attributed to you.

Your Rights and Choices
As a visitor to worninfire.com, you have certain rights regarding your personal information:
Access and Correction
You have the right to request access to the personal information Worn In Fire holds about you. You may also request that we correct any inaccurate or incomplete information. To exercise this right, please contact us using the information provided at the end of this policy.
Deletion
You may request that we delete your personal information, subject to certain exceptions where we are required to retain it by law or for legitimate business purposes. We will respond to deletion requests in accordance with applicable data protection laws.
Opt-Out of Communications
If you receive newsletters or promotional emails from Worn In Fire, you can opt out at any time by:
Clicking the "unsubscribe" link at the bottom of any email
Contacting us directly to request removal from our mailing list
Updating your communication preferences in your account settings (if applicable)
Please note that even if you opt out of marketing communications, we may still send you important administrative messages related to your use of worninfire.com.
Cookie Management
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. Please note that if you disable cookies, some features of Worn In Fire may not function properly.
Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, worninfire.com does not respond to DNT signals, as there is no industry-wide standard for how to interpret and respond to these signals.
Children's Privacy
Worn In Fire is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. Our gear reviews and content about firefighting equipment and workwear are directed toward adults and professionals in demanding occupations.
If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible. If you believe that a child under 13 has provided personal information to worninfire.com, please contact us immediately.
International Data Transfers
Your information collected by Worn In Fire may be transferred to, stored, and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.
When we transfer personal information internationally, we take appropriate safeguards to ensure that your information remains protected in accordance with this Privacy Policy and applicable data protection laws. By using worninfire.com, you consent to the transfer of your information to countries outside your country of residence.
Security Measures
Worn In Fire takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include:
Secure server infrastructure and encrypted data transmission (SSL/TLS)
Regular security assessments and updates to our systems
Access controls limiting who can view and process personal information
Employee training on data protection and privacy practices
Secure backup procedures to prevent data loss
However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials you use to access worninfire.com.
Third-Party Websites
Worn In Fire may contain links to third-party websites, including gear manufacturers, retailers, and other resources related to firefighting and workwear. This Privacy Policy applies only to worninfire.com. We are not responsible for the privacy practices or content of third-party sites.
We encourage you to read the privacy policies of any third-party websites you visit through links on Worn In Fire. These external sites may collect information about you and use cookies or other tracking technologies independently of our practices.
Changes to This Privacy Policy
Worn In Fire reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
Update the "Effective Date" at the top of this policy
Post the revised Privacy Policy on worninfire.com
Notify you of material changes through email or a prominent notice on our website (if appropriate)
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of Worn In Fire after any changes to this Privacy Policy constitutes your acceptance of the revised terms.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Worn In Fire:
Website: worninfire.com
Site Name: Worn In Fire
We will make every effort to respond to your inquiry promptly and address any concerns you may have about how we handle your personal information. As a platform built on real-world testing and honest reviews, we extend that same commitment to transparency and integrity to our privacy practices.
Thank you for trusting Worn In Fire with your information as we continue to provide no-hype gear reviews tested on the fire line and in the field.